PRIVACY POLICY

1. WHAT PERSONAL INFORMATION WE COLLECT

When you create a arrowgroup.com account, apply for access to our trader-only website, purchase a product, download a product, request a quote or contact us, we may collect a variety of information, including your name, mailing address, phone number, email address and contact preferences.

2. HOW WE USE YOUR PERSONAL INFORMATION

The personal information we collect allows us to keep you posted on Arrow Group’s latest product announcements, updates, and upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences.

We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes.

We may use your personal information to verify identity, assist with identification of users, and to determine appropriate services. For example, we may use date of birth to determine the age of Arrow Group account holders.
We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Arrow Group’s products, services, and customer communications.

If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.

3. YOUR DATA

We store registered user data from this website (arrowgroup.com) and from email campaigns (hosted by mailchimp.com) on our internal server based at our company HQ in Lowestoft, Suffolk, on our secure cloud drive (provided by Google) and on our secure European-based web hosting server (provided by GoDaddy).

The registered user data we store on our internal server and on our Google cloud drive is the following:

Who has signed up to use our websites and when.
When each user last logged in to our websites.
What each user downloads and views on our websites.
Who used our website’s ‘live chat’ feature and when.
Who opened and clicked on our email campaigns.
Who deleted and/or unsubscribed from our marketing campaigns.
This information is kept for up to one year and then deleted. The information is purely used for internal marketing statistics and analysis.

The registered user data we store on our web hosting platform is kept securely and indefinitely. If you wish to have any of your data permanently deleted from any or all of our platforms, please contact us at info@arrowgroup.com

4. COLLECTION AND USE OF NON-PERSONAL INFORMATION

We may also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

We may collect information regarding customer activities on our website and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.

We may collect and store details of how you use our services, including search queries on our website. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.

5. COOKIE AND OTHER TECHNOLOGIES

Arrow Group’s websites, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Arrow Group and our partners also use cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with Arrow Group more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit the Arrow Group website or receive an email from us. Knowing your country and language helps us provide a customized and more useful shopping experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, hardware identifiers, and information about your computer or device helps us personalise your experience and provide you with better customer service.

If you want to disable cookies, check with your browser provider to find out how to disable cookies. Please note that certain features of the Arrow Group website will not be available once cookies are disabled.

As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.

We use this information to understand and analyse trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Arrow Group may use this information in our marketing and advertising services.

In some of our email messages, we use a “click-through URL” linked to content on the Arrow Group website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.

6. DISCLOSURE TO THIRD PARTIES

At times, Arrow Group may make certain personal information available to strategic partners that work with Arrow Group to provide products and services, or that help Arrow Group market to customers. Personal information will only be shared by Arrow Group to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing or sales purposes.

7. SERVICE PROVIDERS

Arrow Group shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Arrow Group operates.

8. OTHERS

It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Arrow Group to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

9. PROTECTION OF PERSONAL INFORMATION

Arrow Group takes the security of your personal information very seriously. Arrow Group online services such as the ‘Registered Dealer Zone’ use Secure Sockets Layer (SSL) security technology for establishing an encrypted link between our server and the client – typically a web server (website) and a browser, or a mail server and a mail client (e.g., Outlook). All browsers have the capability to interact with secured web servers using the SSL protocol.

When you use some Arrow Group products, services, or applications, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a product review posting, that information is public. Please take care when using these features.

10. INTEGRITY AND RETENTION OF PERSONAL INFORMATION

Arrow Group makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

11. ACCESS TO PERSONAL INFORMATION

You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account at arrowgroup.com. For other personal information we hold, we will provide you with access for any purpose including to request that we correct the data if it is inaccurate or delete the data if Arrow Group is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made by contacting us.

12. THIRD PARTY SITES AND SERVICES

Arrow Group websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties − for example, a third‑party app. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

13. INTERNATIONAL USERS

All the information you provide may be transferred or accessed by entities around the world as described in this Privacy Policy.

14. OUR COMPANYWIDE COMMITMENT TO YOUR PRIVACY

To make sure your personal information is secure, we communicate our privacy and security guidelines to Arrow Group employees and strictly enforce privacy safeguards within the company.

15. PRIVACY QUESTIONS

If you have any questions or concerns about Arrow Group’s Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please contact us.
You can always contact us by phone at 01502 533433.

All such communications are examined and replies issued where appropriate as soon as possible. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

Arrow Group may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.Arrow Group. Compass House, Waveney Drive, Lowestoft, UK, NR33 0TP.

You can download our company privacy policy here and our company data protection policy here.